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In the evolving pharmaceutical landscape, field sales and home office teams face unique challenges in reaching revenue goals. With harder-to-reach HCPs, an abundance of data that complicates brand performance analysis, and ever-changing competitive dynamics, the need for innovative solutions is greater than ever.
Join Tellius in exploring the transformative power of AI analytics in overcoming these hurdles and driving commercial success.
Targeting HCPs and Decoding Data for Revenue Growth
Tuesday, July 11, 2023
11am ET / 8am PT
In the rapidly evolving landscape of enterprise analytics, generative AI (GenAI) stands as a pivotal force, fundamentally redefining how data is leveraged across industries. By streamlining the workflows of diverse personas, including data analysts, data experts, and business users, GenAI is democratizing data analytics like never before.
This revolution is not just about automating mundane tasks—it's about freeing up valuable time for stakeholders to focus on strategic initiatives that drive meaningful business outcomes.
However, navigating the GenAI integration presents its own set of challenges. With the analytics ecosystem constantly in flux, it can be daunting to pinpoint where GenAI practically fits best within your organization and where it might not be as effective. We’re here to demystify it!
Why attend?
- Discover how GenAI simplifies complex workflows, enabling a more inclusive environment for insight generation
- Learn how embracing GenAI within your analytics processes can keep you ahead, agile, and adaptive in a competitive landscape.
- Future-proof your analytics teams with the latest advancements in Tellius 5.0
Speakers:
AI-Powered Field Sales & Home Office Teams
Field sales leaders will learn:
- How to leverage AI-generated insights for expediting sales analysis and execution
- Real-world success stories of leveraging AI to refine business strategies in the field
- Approaches to maximizing field effectiveness with self-serve analytics capabilities
- Ways to maximize brand opportunities and increase TRx by identifying and targeting new high-writing HCPs
Home office leaders (brand, insights, and analytics leads) will learn:
- Brand performance and competitor analysis using AI
- Strategies for leveraging subnational insights to inform targeted marketing and sales initiatives
- ML-based HCP targeting and accessible propensity modeling
Hosted by:
Nick Pinero
VP, Technical Solutions
Tellius
Frank Armenante
Director, Field Systems & Projects
Novo Nordisk
On-Demand Webinar
We'll be joined by Tellius customer Frank Armenante, Director of Field Systems at Novo Nordisk, who brings 25+ years of expertise in the life science industry with the world’s leading pharmaceutical companies. He brings with him a deep understanding field sales effectiveness, commercial execution, incentive compensation, and data-driven approaches to driving real competitive advantages.
Nick Pinero has 10+ years of experience guiding commercial pharmaceutical customers through the technical evaluation, implementation, and deployment of AI-powered analytics. Prior to joining Tellius, he was a Lead Data Scientist at IBM, where he applied artificial intelligence and machine learning algorithms across retail, healthcare, financial services, and telecommunications.
Frank Armenante is a 26-year veteran of the commercial life science industry, 16 years of which have been spent at Novo Nordisk—the world's 2nd largest pharmaceutical company. In his current role, he leads the Field Systems team, which aligns across the enterprise to provide customer-facing technology solutions to commercial sales, medical, and market access within all of Novo Nordisk U.S. operations. His core focus and expertise is commercial execution, field sales, and incentive compensation, while also possessing a strong understanding of information systems, IT, and customer-facing supporting technology. Balancing his life as a dad, coach, and giving his time to his community, Frank’s approach to business is a combination of passion, team commitment, and a relentless drive for higher performance and improvement.
Overcoming Pharma Sales Barriers with AI:
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