Written by: Betsy Lillian,
Content Marketing Manager at Tellius
In This Post
Snowflake + Tellius, at a glance
With Tellius on top of Snowflake, organizations can perform everything from ad hoc queries to deep-dive investigations at the most granular level.
This partnership delivers:
- Conversational AI: Quickly query Snowflake data in natural language and receive automated visualizations and narratives. Tellius AI is enterprise-grade, enabling you to converse with complex data and models leveraging your company terminology.
- Automated insights: Go beyond dashboards with AI-driven key drivers, root cause analysis, and anomaly detection, enabling you to easily uncover patterns and trends.
- Live Vizpads: Create live, shareable visualizations and narrative summaries (with no seat restrictions for sharing), avoiding the typical BI backlog that delays decisions by weeks to months.
Pharma and life sciences use cases
Pharmaceutical and life sciences organizations are using Tellius on Snowflake to address critical business challenges across several key areas:
1. Sales force excellence
Optimize your sales strategy with data-driven insights, leading to new opportunities in previously unidentified segments, through:
- Augmented HCP targeting: Leverage AI-powered insights to identify and prioritize healthcare professionals (HCPs) most likely to drive prescriptions.
- Proactive alerting and monitoring: Detect trends and receive alerts on performance changes at the subnational level, whether it’s call activity, prescriber behavior, or access changes.
- Intelligent outreach: Tailor HCP interactions based on automated insights to maximize engagement and results.
Real-world Tellius success story: A biotech company’s rare cancer therapy gained FDA approval, but identifying the right HCP to care for the right patient at the right phase of treatment was a “needle in a haystack” challenge. The client’s commercial team used Tellius—without any data scientists—to join internal and external prescriber datasets upon which they trained an ML-based HCP targeting model. The model identified non-target HCPs with a high propensity to prescribe, leading to a 30% increase in starts and a multimillion-dollar revenue outcome, putting lifesaving drugs into the hands of the right patients.
2. Brand performance
Improve product positioning and monitor brand health, creating a 360-degree view of an HCP journey, through:
- Product launch analytics: Track brand performance across geographies and channels post-launch.
- Conversational brand analysis: Use natural language queries to uncover insights on market share trends and customer sentiment.
- Omnichannel marketing analytics: Identify the most effective channels to allocate marketing spend for optimal ROI.
Real-world Tellius success story: A midsize pharma firm’s brand insights team noticed a 12% drop in market share for a particular drug. Using automated insights with Tellius, the team identified the systemic drivers of underperformance and growth opportunities, informing pull-through strategy. The resulting course correction drove an increase in the brand’s market share by 7%, contributing $7.2 million in sales; reached underserved HCPs to achieve a 43% increase in demand; and improved the team’s response time to market changes.
3. Market access
Make proactive market access changes, helping drive opportunities in untapped segments, through:
- Performance monitoring: Predict how changes in formulary access will impact market share and revenue.
- Market access optimization: Target the right stakeholders to mitigate risks associated with formulary shifts.
- Formulary monitoring: Automate manual formulary monitoring and receive proactive alerts.
Real-world Tellius success story: A global pharma company developed a new targeted therapy for a specific type of cancer and was preparing to launch the product. But the market access team faced pricing concerns and the need to demonstrate the therapy’s value to payers and healthcare providers for optimal formulary placement.
Using Tellius insights from market research, clinical trial data, and health economic analysis, the market access team developed a compelling value proposition, demonstrating the therapy’s cost-effectiveness and its impact on reducing overall healthcare costs, based on analytical models developed in Tellius, leading to a successful market launch and subsequent strong adoption.
4. Payer & rebate analytics
Make better-informed contracting and reimbursement decisions through:
- Rebate anomaly detection: Automate the detection of outliers in rebate usage for real-time resolution.
- Rebate and cash flow forecasting: Improve financial planning with predictive rebate analytics.
- Formulary and plan-level performance: Analyze your brand’s formulary placement and plan-level performance compared to competitors on a national and subnational level.
Real-world Tellius success story: A global pharma firm’s Managed Markets Finance (MMF) team receives thousands of requests each month for rebates from pharmacy benefit management firms seeking payouts for hitting certain drug script processing levels. Some claims were disputable, but spotting them within the federally dictated payment window was challenging due to the data wrangling and analysis required. The MMF team lacked a timely way to catch disputable rebates, so they paid them.
MMF now uses Tellius to orchestrate and automate invoice data processing, enrichment, and monitoring, and then relies on automated insights to uncover disputable rebate dollars. Using this approach, MMF cut down analysis time from 3 weeks to 4 days and uncovered $5 million/year in disputable rebate dollars from this single use case.
Why teams choose Tellius + Snowflake
The Tellius + Snowflake partnership is built to scale with the needs of pharma and life sciences companies, providing:
- Self-service analytics: Empower your business users with a no-code way to explore their data. Tellius automatically builds charts and data visualizations based on their natural language queries, highlighting the right insights to explore. In other words, there’s no need for them to ask the data team for a new report or dashboard—it’s already all available at their fingertips.
- Faster time to action: Despite being surrounded by an ocean of data—prescriber, patient, market, sales, finance, digital, third-party, and more—teams lack actionable data-driven insights. With Tellius + Snowflake, you can quickly inform decision-making across all of this data with ad hoc analysis and proactive alerts and insights.
- Revenue growth & cost-savings: Increase sales through optimized targeting, and reduce operational inefficiencies with automated processes. Predictive analytics enables teams to forecast revenue outcomes, enabling you to adjust strategies in response to ever-evolving market conditions.
- Lowered risk: By visualizing and interacting with all of your data, you can proactively identify risks and anomalies in real time, as well as quickly get answers to any urgent questions using natural language.
How it works: Seamless integration for AI-driven insights
This integration combines Tellius’ conversational AI, automated insights, live Vizpads, and predictive analytics with Snowflake’s data engine and data storage capabilities:
- Direct connection: Tellius connects to Snowflake via UI or JDBC using Snowflake authentication, eliminating the need for data migration.
- Pushed-down queries and insights: Natural language data queries, conversations, and automated insights are pushed to Snowflake in a “zero data movement” manner for rapid analysis and deep insights at cloud scale.
- Advanced analytics engine: Perform raw data queries, generate predictive insights, and build interactive dashboards, all within the same platform.
And to set up this integration, you simply follow three steps: 1) Sign up for a Tellius + Snowflake trial, 2) Connect Tellius to Snowflake via Live mode, and 3) You have Tellius search and insights capabilities on terabytes’ worth of your Snowflake data.
Transforming pharma analytics with Tellius + Snowflake
Ready to transform your pharma analytics strategy?
Tellius’ AI analytics platform is empowering teams across multiple business units at top pharma organizations to leverage their data at scale and improve decision-making, including through pharma-specific pre-built functionality.
Get a demo to discover how Tellius + Snowflake can help you achieve your business goals.
