PepsiCo: Transforming Global Consumer Insights with AI-Powered Analytics

PepsiCo faced a significant challenge: Their teams were struggling with manual reporting processes and siloed data across hundreds of thousands of sources, making it difficult to gain timely consumer insights. Using Tellius, they revolutionized their analytics approach to become more agile and data-driven.

Transforming Global Consumer Insights
with AI-Powered Analytics

PepsiCo, the multinational food, snack, and beverage company, faced a significant
challenge: Their teams were struggling with manual reporting processes and siloed data
across hundreds of thousands of sources, making it difficult to gain timely consumer
insights. Using Tellius, they revolutionized their analytics approach to become more agile
and data-driven.

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BEFORE

• Weeklong delays for custom reports
• Power BI seat restrictions with limited sharing
• Manual effort across data sources
• Restricted ability to scale insights
• Time-consuming report creation & distribution

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AFTER

• Reports generated in hours, not weeks
• Universal access through embedded sharing
• Unified view across millions of data points
• Scalable self-service analytics in natural language
• 24/7-accessible dashboards with daily updates

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WHY TELLIUS: STREAMLINED ANALYTICS FOR SMARTER, MORE RESPONSIVE DECISION-MAKING

AI-assisted report generation: Rapid interactive dashboard and report-building based on combining multiple data sources.
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Unlimited drilling & sharing: One-click sharing of embedded, fully drillable views and scorecards—without license restrictions.
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Natural language ease & self-service analytics: Anyone can uncover insights by asking questions like “Which customers spent last March but didn’t this year?”