MilliporeSigma Leverages AI-Powered Analytics for Actionable E-Commerce Insights
Written by
Chris
Walker
Published
February 7, 2024
read
min
MilliporeSigma, the life science arm of Merck KGaA, is a global manufacturer of R&D equipment, reagents, and chemicals. The digital and e-commerce analytics team saw an opportunity to drive revenue and operating efficiencies for the B2B team’s direct sales channel. With Tellius, they said “goodbye” to monthly scorecards and “hello” to the AI-powered ability to spot hidden drivers, trends, and root causes of KPI changes, enabling faster course correction.
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