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Pelmorex is a cutting-edge weather and climate analytics firm that provides innovative weather forecast information and analytics globally while operating platforms like The Weather Network, MétéoMédia, and eltiempo.es.
Katherine Wallbanks, Director of Reporting & Insights, has a bold remit: to make the company smarter by making processes more efficient on a personal and organizational level for the revenue team and across the organization.
Realizing that improving the intelligence of the revenue team was a high-leverage activity, Katherine set about to implement data, analytics, and AI to assist in driving revenue for Pelmorex and making data-driven decisions possible.
The Pelmorex AI-Driven Analytics Journey
Tuesday, July 11, 2023
11am ET / 8am PT
In the rapidly evolving landscape of enterprise analytics, generative AI (GenAI) stands as a pivotal force, fundamentally redefining how data is leveraged across industries. By streamlining the workflows of diverse personas, including data analysts, data experts, and business users, GenAI is democratizing data analytics like never before.
This revolution is not just about automating mundane tasks—it's about freeing up valuable time for stakeholders to focus on strategic initiatives that drive meaningful business outcomes.
However, navigating the GenAI integration presents its own set of challenges. With the analytics ecosystem constantly in flux, it can be daunting to pinpoint where GenAI practically fits best within your organization and where it might not be as effective. We’re here to demystify it!
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Customer speaker:
AI-Powered Field Sales & Home Office Teams
Join our live webinar to learn how the team:
Katherine Wallbanks
Director, Reporting & Insights
Pelmorex
LIVE WEBINAR | OCTOBER 24 | 1:00 ET
A 17-year veteran of Pelmorex's The Weather Network, Katherine Wallbanks has 10+ years of experience in the digital advertising industry, as well as 3+ years in the data & analytics practice at Pelmorex. She specializes in audience data, reporting, insights, troubleshooting, system migrations, and project management.
Empowering Revenue Teams and Eliminating Data Silos
Katherine Wallbanks
Chris Walker
Director, Reporting & Insights
Head of Product Marketing
On-demand webinar | Oct. 24, 2024